When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...
The extent of tariffs’ impact on U.S. advertising has been hard to pin down, in part due to the on-again, off-again implementation of levies on global trading partners. EMarketer’s latest report ...
If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is definitely not building ...
APAC is on a strong growth trajectory in digital advertising, with India playing a pivotal role in driving this expansion, according to a new report by Bain & Company. As global digital ad spending is ...
All countries are feeling the expansionist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...
CEO Mike Reed highlighted that the company achieved significant debt reduction of $75 million during the quarter, improving the capital structure and reducing leverage. He reaffirmed confidence in ...
Washington’s expansion of retail sales tax to a wide range of services went into effect Wednesday, reshaping how companies across tech, marketing, and nonprofit sectors bill for everything from ...
Meta, the parent company of Facebook, Instagram and WhatsApp, beat analysts expectations in its earnings report after the bell Wednesday. Revenue was up 16% in the first quarter for the social media ...
NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.
Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...
Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in revenues. In the first quarter of 2025, Meta Platforms’ advertising revenues ...
LONDON – European Union regulators accused TikTok on Thursday of breaching digital content rules because it's not being transparent enough about ads shown to users of the video sharing app. TikTok's ...
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