Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples. Let’s be honest here, who doesn’t like to be pleasantly surprised? If a $30 gift ...

Explore 2026's digital advertising trends, spotlighting mobile growth, programmatic marketing, and content innovation—driving industry evolution and increased ad spend.