As we continue to navigate a rapidly evolving digital landscape, marketers have the opportunity to leverage digital sociology to develop more effective, culturally relevant programs. Before I dive ...

In the 90s, a video game craze took over the youth of the world — but unlike today’s games that rely on powerful PCs or consoles, these were simple, standalone devices with monochrome screens, each ...

The widespread adoption of various digital technologies by today’s teenagers has added a modern wrinkle to a universal challenge of parenthood – specifically, striking a balance between allowing ...

One of the first daily rituals I established when I became a mom was a simple one meant to foster connectivity — I snapped a quick morning selfie with my baby boy and sent it to my parents who live ...

In the aftermath of the Cambridge Analytica scandal with Facebook, a new Harris Poll commissioned by Dtex Systems found that less than half of the survey respondents are comfortable with their ...

Whether through immaturity, lack of knowledge or malicious intent, teenagers, like adults, occasionally experience controlling or troubling behaviors as part of their romantic relationships. The ...

Digital behaviour change interventions employ mobile applications, web portals, wearable sensors and artificial intelligence to promote healthier lifestyles, self-management of chronic conditions and ...

Consumer behavior on digital devices influences 56 cents of every dollar they spend in brick-and-mortar retail stores (up from 14 cents two years ago), reaching a total of $2.1 trillion by the end of ...

Qualtrics today released Digital Experience Analytics (DXA), which enables organizations to create visual replays of consumer behavior during web experiences ...