The new year is a chance to forgive ourselves for past mistakes and consider how to replace the discomfort of cognitive ...

Your “bottom line” isn’t a boundary—it’s a psychological loophole. Rebrand it and stop sliding into the worst possible deal.

I’ve been academically intrigued in recent months to see so many political references to “cognitive dissonance.” As a social psychologist who has taught and conducted dissonance research for over 20 ...

Cognitive dissonance is a psychological term that describes the discomfort you feel when your beliefs don’t line up with your actions. Or it could refer to the tension of holding two conflicting ...

You’ve gotten offers for two different jobs you applied and interviewed for. The first is at a company you’ve always wanted to work for. And the role sounds like a perfect fit. The second pays ...

Cognitive dissonance has entered the vernacular as shorthand for what people experience when they hold two contradictory opinions at once. But, within psychology, it describes a somewhat distinct ...

Right now, the biggest business trend in talent acquisition might be employer brand. And it’s more than just fancy talk — a strong employer brand results in a 28% reduction in turnover and a 50% ...

Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows. Cognitive dissonance is a theory in social psychology first ...

In 1934, an 8.0-magnitude earthquake hit eastern India, killing thousands and devastating several cities. Curiously, in areas that were spared the worst destruction, stories soon spread that an even ...

All of us experience cognitive dissonance. It’s the tension that arises when we think one way but act another way, or when we hold two opposing views at the same time. You want to lose weight, but you ...

Cognitive dissonance is a psychological term describing the uncomfortable tension that may result from having two conflicting thoughts at the same time, or from engaging in behavior that conflicts ...