Add Yahoo as a preferred source to see more of our stories on Google. Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the ...

DoubleClick, an online ad services provider that is reportedly in acquisition talks with Microsoft and Google, has begun a limited test in the United States of an ad exchange marketplace that it ...

DoubleClick's announcement of a plan to launch an online ad auction exchange looks like a move to buff its valuation prior to the hotly contested race between Google and Microsoft's MSN, which are ...

So long, DoubleClick. Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of ...

Google’s DoubleClick has announced accelerated mobile page (AMP) ads and landing pages, in a bid to increase loading times for publishers and advertisers. According to Paul Muret, VP of display, video ...

As Google prepares to travel to a federal court in Virginia to face down its adtech antitrust trial next week, a newly uncovered deck sheds new light on the 2007 DoubleClick acquisition that played a ...