Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords ...

Dynamic Search Ads (DSAs) can be a powerful piece of your paid search advertising strategy. Although we’re forced to give up a bit of control, we’re able to gain back incremental search traffic with ...

Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads (DSA), the company announced Tuesday. Advertisers can opt for dynamic descriptions beginning today, but starting in April ...

If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool. Bid simulator offers estimates of the potential impact bid changes would ...

Bing Ads announced new support for the dynamic search ads within the Bing Ads Editor tool. Dynamic Search Ads launched in October of last year but now it is available in Bing Ads Editor, specifically ...

This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to ...

David Zagury sent me a screen shot on Twitter of AdWords launching a new feature in the new AdWords interface to create dynamic search ads as groups in standard campaigns. In the screen shot you can ...

A researcher has uncovered a new method of using vulnerable websites to deliver malicious, targeted ads to search engine users, capable of delivering a tsunami of malware that can overwhelm victims ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. However, if we fast-forward ...

Launching a Dynamic Search Ad (DSA) campaign through Google AdWords takes work and refinement, but over time, if created and optimized correctly, this campaign can become your very own gold mine. You ...