Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

State & Local Government Review, Vol. 10, No. 3 (Sep., 1978), pp. 92-99 (8 pages) A quarterly econometric model, the Louisiana Revenue Projection Model, is developed and tested for forecasting state ...

Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

Shruti Dash from India, as a Consultant and Data Scientist at Amazon Ads, connects corporate standards and new frameworks ...

ThinkTV has launched a new tool to “democratise data” and help advertisers plan campaigns. Media Engine draws on sales and campaign data from 60 Australian brands across 10 categories with a ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...

This is a preview. Log in through your library . Abstract The aim of this paper is that of giving a finer insight into the analytic foundations of vector autoregressive models (VAR) in comparison with ...

Discover how econometricians use math and statistics to analyze and predict economic trends, serving in finance and academia ...

SMU Office of Research & Tech Transfer - Danish physicist Neils Bohr once quipped that prediction is hard, especially when it is about the future. But this is precisely what financial regulators need ...