The formula to creating strong online copy is simple: Create for the user first, and the search engines second. But problems lurk. Sometimes a writer is focused solely on the user without considering ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

Do you know why your online presence may not be performing to expectations? It comes down to an old adage: "Content is king." In 2016, nothing is as important to the success of an online business’s ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Photo by NICOLAS MAETERLINCK/BELGA MAG/AFP via Getty Images On writing, author David Sedaris once said, “You need to do the best that you can do, and then you need to take the best that you can do and ...

Content marketing. We hear about it. We talk about it. But then, we actually have to do it. If you’re in a business-to-consumer industry with attractive or interesting products or services, coming up ...

Opinions expressed by Entrepreneur contributors are their own. This page, the words that are on this page are considered content. The entire design, each and every speck of this particular page is ...

When James M. Lang published the book On Course in 2008 and garnered notable success, his editor invited him to dinner. She suggested that Lang might be interested in writing a book about cheating.