For Pamela Brown Forman, offering a unique blend of design services was always essential, but communicating that mix to potential clients presented a unique challenge. After working with a branding ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

News out of Netflix this past week is an instructive reflection on brand value proposition. Earlier this year, there was an uproar among Netflix subscribers when the company announced it would no ...

As one who has been developing and coaching various industry leaders for years, I find it perplexing that most of these leaders, as capable as they are, have a hard time expressing their value ...

Offer your people more than just flexibility. by Mark Mortensen and Amy C. Edmondson The Great Resignation and a highly competitive labor market have made attracting and retaining talent a major ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...