Can you trust product reviews on Amazon, Walmart, Sephora, and Best Buy? They often seem too good to be true. Consumer researchers analyzed product reviews from major online retailers to test their ...

What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

Online shopping has become second nature for most of us, but with it comes a growing problem that affects millions of purchasing decisions every day. Research suggests that roughly 31% of reviews ...

Trust is a critical currency in the digital economy, but the problem of fake reviews is rapidly undermining it. This is because the problem, once isolated to shady sellers, has become a sophisticated, ...

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...

Summary: AT&T store employees have posted fake Google reviews, even using customer and family accounts without permission to boost store ratings. Despite AT&T’s policy against fake reviews, pressure ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...