The classic red and yellow arches may be iconic, but the landscape of fast-food design is undergoing a transformation. While efficiency remains key, restaurants are increasingly prioritizing ...

The current design model for fast food restaurants, such as Taco Bell, Pizza Hut, and McDonald’s, is a boxy, nondescript building with a prominent drive-thru and limited seating inside. This is a far ...

In the QSR and fast-casual world, uniformity is treated like a commandment. Sameness is seen as safety, especially when it comes to interiors. Fewer variables mean fewer risks: that’s the promise of ...