BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...

Who says getting a guitar custom-built to your specifications has to cost the earth? Well over at the Fender Mod Shop, you can now make some huge savings of up to $400 on designing your dream guitar ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right? Not so with Fender's new Mod Shop site, which allows guitarists to design their own American-built dream ...

Fans of Fender’s vintage guitars, rejoice. The iconic audio maker has introduced a new guitar range, called the “American Ultra Luxe Vintage” series, that features five of the brand’s legendary ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...

Over the last few years, Fender has gone back to the drawing board and re-imagined many of their most popular guitars, adding player requested specs to produce a factory-modded instrument, while still ...