It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

When it comes to making custom fishing rods, Barry Weaver employs many skills. Weaver alternates among being a woodworker, an engineer, a lathe operator, a technician and an assembler. And when it ...

In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

Does a fish really care how cool your fishing rod looks when it's fighting to get off the hook? It suffices to say, it doesn't. But that doesn't mean you shouldn't fish with some style while out on ...

Finding your passion in life is everyone’s goal and if you’re lucky enough, you can sometimes figure it out at a young age. For Christian Bueter, he discovered that building and wrapping fishing rods ...

Dick Zrudsky will customize a fishing rod -- free -- for anyone who can catch a fish bigger than the one he caught in 1969. Zrudsky makes and designs custom fishing rods from his Englewood home. He ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

After selling his eighth or ninth custom fishing rod to the same man in Oregon several years ago, John Patrick Rivera offhandedly said “I hope you’re happy with the stuff, and the fishing is good.” ...

As a child growing up in the small town of Tomball, about 35 miles northwest of Houston, Trey Kistler loved fishing so much that he would illicitly cast for bass in private ponds in his suburban ...

NEWBURYPORT — Every TV show needs its support team that works behind the cameras, and a small Newburyport company finds itself supplying Reel Easy custom rods to a series that focuses on catching the ...