Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland, Florida, ...

If you’ve had a bike fit, you know it’s tedious, methodical work--plumb bobs are dangled, angles are measured, and parts are moved ever-so-slightly, one millimeter at a time, until it’s in just the ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...