The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst. While few have prioritized the fitting room experience, Good American, River Island and ...

The modern fitting room has learned a new trick: it can recognize the pile of clothes on the chair. In a TikTok that drew ...

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, ...

It seems like every year since the pandemic began, experts in retail and ecommerce have encouraged brands to focus and evolve their digital offerings. And it makes sense why: that initial investment ...

Though shopping is a major part of digital life, buying clothes online is still a somewhat fraught experience. Trying clothes on at the store is still an integral part of the shopping experience, ...

Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...