Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...

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In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Newsweek has once again ranked America's Best Loyalty Programs. Compiled in partnership with data analysis firm Statista, the new list recognizes standout customer rewards programs across 41 ...

WASHINGTON (AP) — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Since first appearing in the early-1980s, casino loyalty programs have transformed the gambling experience by offering players a variety of perks that extend well beyond the gaming floor. Today, ...