Digitas CMO Leanne Ngo explains why channel planning is over, what the fluid funnel means for brands, and how AI enables real ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 45 min ago By Adrianne Pasquarelli - 4 hours 10 min ago By Aleda Stam - 6 hours 40 min ago By E.J. Schultz - ...

New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing ...

With the average consumer requiring 56 branded touchpoints before making a purchase, connected TV (CTV) has emerged as one of the most effective ways to bridge those touchpoints across channels. Once ...

Connected TV advertising already reaches an incredible number of American consumers—more than 85% of U.S. households own a CTV, and that number keeps growing. CTV is also an increasingly reliable full ...

Traditional media -- especially linear TV-- sees top-of-the-funnel awareness continuing to fuel virtually all its advertising revenues. But will the bottom-of-the-funnel pushes -- where consumers ...

Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries of interactive and shoppable TV. In advance of its debut Upfront presentation, the ...