If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

“Content is king” used to be a popular phrase. But as it began to die out from marketing seminars and blogs, content—ironically—became more important than ever. This especially applies to sales. Most ...

Sales funnels are essential tools for businesses aiming to guide potential customers through a structured journey, from initial awareness to final purchase. They streamline the customer experience, ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Videos are powerful tools that have become an essential component of many sales and marketing campaigns. Business have come to understand the value of video and its effectiveness in building brand ...

Most companies today understand the power of video, which is why the vast majority of marketers use it in their overall strategy. Video has held onto its spot as the most popular form of content among ...

The concept of a funnel is not foreign to seasoned marketers. For years, companies have touted different shapes of funnels, upside down funnels and even the death of the funnel. While the funnel view ...

Everyone knows that video marketing and sales funnels are two powerful tools in the quest to capture buyers, but what about combining the two to leverage the effects of video marketing within your ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over ...

Researchers are developing a smartphone app that, with the help of a simple paper funnel, might help parents detect fluid buildup in a child's ear — one symptom of an ear infection. The app is still ...