Gen Alpha has new demands for their careers and they have surprising strengths and attributes. Discover how we can respond ...

The rise in curiosity and demand has been due, in large part, to the influence of young social media creators such as 16-year ...

Learn why Nikhil Kamath and other urge entrepreneurs to watch Gen Alpha -- set to wield $1.7T spending power by 2029 -- for ...

For years, beauty brands focused on millennials, then pivoted hard toward Gen Z. Now, attention is shifting again. Gen Alpha, kids born after 2010, is quickly emerging as the industry’s next major ...

As the last of Gen Alpha is born in 2025, this cohort now makes up 24% of the global population. Known as "Gen AI," these ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as families gather over the next few weeks for the holidays, this one is for you.

It was nice knowing you, but these six words and phrases need to go, and don't let the door hit you on the way out!

Zoe Saldaña is trying to understand Gen Alpha. One of her favorite pop culture moments from 2025 was the hype around "6-7," ...

You have probably heard it all over your Instagram feed this Christmas. This Gen Alpha trend has taken the internet by storm, ...

For many, it means weird or cringe, according to NBC. It stemmed from “only in Ohio” memes referencing incidents that happen ...