Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Welcome to the Esquire Endorsement. Heavily researched. Thoroughly vetted. These picks are the best way to spend your hard-earned cash. In a world that is constantly trying to sell you new things, it ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

For years, innovation in men’s razors seemed to center on adding more blades. More recently, with the advent of upstarts like Dollar Shave Club and Harry’s, the focus has shifted to affordability.

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. But the 115-year-old brand is changing tactics this month by ...