Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

Whether you’re a seasoned PPC marketer or just starting out, creating and optimizing Responsive Search Ads (RSAs) is challenging. At SMX Advanced 2024, I highlighted the biggest pitfalls marketers ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood – and often misused. Here are five tips to help you get more from ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...