Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection. Google Analytics is rolling out major updates aimed at sharpening marketing ...

The data sector has grown so vast, it influences every industry on the planet. And, in a truly cyclical manner, all of that information created, collected and shared by those industries fuels the ...

Google Analytics now lets you compare up to five metrics side by side. New anomaly detection flags unusual data patterns automatically. Enhanced transaction reporting provides more detailed revenue ...

The Google Advanced Data Analytics certificate builds on the foundational Google Data Analytics certificate. Learners explore advanced data analysis techniques, predictive modeling, machine learning ...

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...

Google’s June consent update will make consent setup more critical by making user permission the main control for how Ads collects/uses data. Google is changing how Google Analytics and Google Ads ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Data lakehouses have become central to enterprise data strategy due to the need for data consolidation, the emergence of open standards, and the rise of gen AI.