If you’ve spent any time in the health insurance world over the last few years, you’ve probably noticed a shift, not just in how people buy coverage, but in how they think about it. For decades, ...

The licensed health insurance agent launches 'strategy' businesses to optimize the way agents and sales teams work.

After struggling with high call volume — especially during Medicare open enrollment — eHealth turned to voice AI agents for ...

Medicare agents represent specific insurance companies, assisting with plan selection and providing customer service post-enrollment. Medicare brokers represent the customer and offer a broader range ...

2025 was an important year for Medicare Advantage (MA) plans that pay state-licensed agents and brokers to market their plans and engage in lead generation, subject to complex federal regulations. As ...