We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are ...

The internet is experiencing a collective mind-blown moment after a resurfaced discovery suggested that the Vans logo might have a hidden meaning. Since 1966 the skate apparel brand has kept its ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

We all may have welcomed or not the arrival of the new year, but be it as it may, 2025 has arrived. We are all on the eve of the celebration of our country’s 250th anniversary as the greatest ...