First things first, because price is probably at the top of everyone's list of things to consider when buying something new, how does the cost of the WHOOP 5.0 compare to the latest Apple Watch?

WHOOP, a leader in the wearable fitness tech space, is redefining what it means to optimise health with cutting-edge data and insights. In this interview, Stephan Muller, the brand’s GCC director, ...

The fitness-focused smartwatch company Whoop is now offering customers a way to upload their bloodwork data to the app, as well as order new tests, for more insights into their health. The goal of the ...