Snapchat is bringing ads to the app’s main Chat tab, the company announced on Tuesday. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” ...

Snapchat reserves the right to put photos of its users’ faces in ads as part of the terms of service of its “My Selfie” tool, which lets people and their ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...