Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Want your next press release to make noise? A step-by-step guide to writing and distributing press releases that actually generate visibility, engagement and relevant media coverage. The very first ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...