Twitter wants you to remember that there are actual people on the other side of your replies. The company began testing a new feature, dubbed humanization prompts, on Thursday with the goal of ...

Success in 2026 will belong to the brands that operate with intention. It will also belong to brands that use data without ...

Right now everyone is big on automation. The aim being to find as many ways to automate our business, our communication, our sales process, our follow up, our accounts – everything, as much as we can.

Technology’s purpose has always been to increase productivity. If we look back in history, new tools are not exactly the easiest to handle but people capitalize on them with sweat and time in order to ...

With the data revolution accelerating, marketers confront a complex environment where data-fueled opportunities coexist alongside mounting apprehensions surrounding privacy and consumer dominance. As ...

More and more, marketers have been leaning into first-party (or ‘owned’) data, in response to changes in privacy regulations. With it, they're re-visiting the value of qualitative and quantitative ...

Notice how hard brands and company leaders are fighting for your attention lately? They’re trying to position products and services to appeal to consumers, de-position the competition’s (very similar) ...

Genetic modification aimed at understanding the function and pathology associated with specific genes is most commonly undertaken in mice, as about 99 percent of human genes have mouse orthologs. 1 ...