Opinions expressed by Entrepreneur contributors are their own. In business, understanding the characteristics, attitudes and behaviors of the “primary customer” is crucial for a successful marketing ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

Successful efforts start by identifying customers’ pain points. Two experts reveal how to implement a successful transformation plan. For insurers, that journey began with utilizing tools to estimate ...

Identify any areas within your product, processes or business model that hinder customers from fully appreciating what you offer. This could involve experiencing your company’s services firsthand. For ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on target market analysis and strategic planning. The ...

The age-old art of anticipating the needs of others is now a key component of a successful business strategy. Specifically, anticipating customer needs is essential for modern companies looking to ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Your company's success depends on how well you understand your customers. Markets are broad and diverse. Unfortunately, entrepreneurs often make the mistake of not narrowing down their market to their ...

Respect for the rights of your customer/client base necessitates that you and your design team are communicating with the customer as much as possible throughout the senior design project. Because ...

The year 2000 dawned smiling on technology companies. They were the darlings of the media and investment community. By years' end, many of the darlings had turned into goats, for many reasons. A key ...

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a household name and built a loyal, passionate fan base along the way. But with such an ...