NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

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As consumers we do not always realize that our addiction to multiple devices is quickly altering long-established approaches to advertising, media planning and success measurement. As marketers, ...

Mobile devices are everywhere and children are using them more frequently at young ages. The impact these mobile devices are having on the development and behavior of children is still relatively ...

Universal Brand Development and Pocket Gems' mobile storytelling network Episode today launched “Pitch Perfect In Deep Treble,” an interactive story game based on the movie franchise about a cappella ...

Founders Jaanus Juss and Hardi Meybaum first explored interactive storytelling with live theater, where they had developed a way for audiences to chime with table-side devices. They eventually ...

On the surface, it's a simple statement — but in practice, it's something entirely different, especially when technology becomes an integral part of that space. When it works (i.e., when space design ...

It's tough to overstate the effect of mobility on the unified communications and contact center markets, but contact center specialist Interactive Intelligence is among vendors looking to tackle the ...

Jeffrey "Tyler" Robinson is a gamer and a lifelong fan of professional wrestling and football. Tyler is an active DJ and future YouTuber who enjoys Magic: the Gathering, League of Legends, and Final ...