The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

New research suggests that the commonly used ‘lab mouse’ may display behaviors entirely distinct from their wild-derived counterparts, prompting new considerations for the future of animal-based ...

One common behavior that might be flying under your radar could also be sabotaging your business: complaining. Yes, those little grumbles and gripes that seem harmless at first glance can actually ...

This graph visualizes how the trials included in the meta-analysis compared the effectiveness of different treatment strategies. The width of the lines connecting each treatment reflects the number of ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Modern science took off during the Enlightenment and changed the world. Science differed from philosophy in that it did not presuppose how nature must be, as the early philosophers tended to do, but ...