LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The newly-revealed LEGO Pokémon range is prompting plenty of debate among fans, with praise for its versions of Eevee and ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

After months of rumours and leaks, we finally have a first look at LEGO's first Pokémon sets, depicting Pikachu, Evee, ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

The LEGO Group and The Pokemon Company are joining forces for a new LEGO Pokemon theme, which will launch next month with a ...

Media: Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, ...

LEGO is getting educational as it debuts its latest LEGO Ideas set with the evolution of STEM. STEM Stands for Science, Technology, Engineering, and Mathematics and was shaped by brilliant minds like ...

Up to this point, Lego’s Space theme didn’t have a narrative of its own. The point was for kids themselves to imagine scenarios, but Lego presented the sets as loosely themed around the idea of ...

As the ‘90s and Lego’s approach to factional conflict continued, Space evolved beyond human-vs-human stories. After introducing robotic characters the year prior in the Exploriens line, in 1997 ...

As the toymaker swaps oil-based plastic for recycled materials, Eleanor Maciver of Mewburn Ellis explores what this signals for patent filings and litigation.