When it comes to email marketing, segmenting your email lists can drastically improve your open and click-through rates. In fact, according to MailChimp’s latest segmented-list user data, open rates ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound There are two ways to segment your ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What new list segmentation trends do ...

Segmented email campaigns have, on average, significantly higher open and click rates—and significantly lower bounce, abuse, and unsubscribe rates—than non-segmented campaigns, according to recent ...

If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at least a few times throughout your career. And ...

Virtually all nonprofits would agree that the ability to offer customized messages to different groups of supporters is essential in today’s competitive fundraising environment. Treating all ...

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever to leave it unopened, unclicked—or worse, marked as spam. List ...

Put simply, list segmentation targets your communications and increases the relevancy of your messages—resulting in higher open and click-through rates, enhanced customer loyalty, and increased sales.

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...