Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Chanda and Christa have transformed a simple family tradition into a global storytelling universe. Their leadership has earned them accolades such as Ernst & Young Entrepreneurs Of The Year 2023 ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come for a visit. Whether you’re a veteran elf parent or this is your first December ...

What began as a moment of childhood curiosity has evolved into one of this year’s most heart-warming digital success stories. UK based entrepreneur, and mother of four, Kirsten Boisvert, has ...

Embrace the holiday spirit with Elf the Musical! Based on the beloved hit film, this heartwarming and hilarious musical follows Buddy, a human raised by elves at the North Pole, as he embarks on a ...

Twin sisters Chanda A. Bell and Christa Pitts created Elf on the Shelf® 20 years ago. They explain what makes "The Elf" a beloved holiday tradition for families around the world.

Will Ferrell’ssons have impressed fans with a recreation of one of their father’s most famous scenes in his career. In the clip, Magnus takes on Deschanel’s part, while Mattias takes on Will’s part.