The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Some marketers are known to remind their clients or bosses that the average consumer has a shorter attention span than the average goldfish. It can be an effective rejoinder for when a marketing ...

Marketing practitioners have long followed a time-honored formula -- the marketing mix -- to guide planning and execution. For years, marketing mix components included product, price, promotion and ...

Many people believe that marketing, branding, and communications are all about creating buzz or increasing visibility and awareness of an organization's product or service offerings--an intangible ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...