It’s often assumed marketing and advertising are the same despite being in different colleges. Though related, the two majors are distinct in their specialties. Professor Mark Wolters, instructor for ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

Today's marketers can track and analyze virtually every step of a customer's journey. We have spreadsheets galore, forecasts for years, and hard, quantitative data to show us what's working and what's ...