Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet. The Swedish ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...

The return of the 70’s bouncy blowouts, the obsession with curtain bangs, the popularizing of oversized button up shirts, all because of one woman: Matilda Djerf. Djerf is, or should I say was, the it ...

Matilda Djerf, a 27-year-old Swedish influencer accused of mistreating her employees last week, issued an apology on December 17. Former employees at Matilda's clothing brand, Djerf Avenue, spoke to ...

For those in the know, Matilda Djerf is synonymous with quite a few things: her effortlessly cool outfits, her Scandinavian aesthetic, her unfiltered Instagram pics. But really, it’s her perfectly ...

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it came ...

Djerf Avenue founder Matilda Djerf has issued a public apology, after facing claims of a toxic workplace culture and accusations of bullying from staff. The Swedish influencer, 27, claimed that her ...