Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – ...

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Measuring Marketing received plenty of attention during the first decade of the 21st century. And the economy of the past several years only served to reinforce the need for Marketing to be more ...

With the business world — and the world at large, for that matter — changing at what feels like a moment’s notice, businesses and brands have never been required to be as limber as in this current ...

A “measurement” is any observation that reduces uncertainty. As I’ve written previously: [E]verything that truly matters in business can be measured somehow. This claim always generates push back by ...

It’s no secret that marketing executives are feeling the heat. Budgets are down, and it’s tougher than ever to make the case that they should go up. Marketing budgets as a percent of revenue fell from ...

The TotalSocial® Measurement System Will Measure Uplift in Consumer Conversations Stimulated by in-Theater Advertising and Promotion NEW BRUNSWICK, N.J. and MONTREAL, Feb. 4, 2020 /PRNewswire/ -- ...

After a period of dramatic change, brands are asking what’s working and what isn't, what matters most to customers, and what is important to employees. We've all gone through a lot of changes in the ...

Ian Gibbs (director of insight at the DMA) offers five reasons why a 'chief effectiveness officer' can help businesses to conquer the marketing measurement gap With an increasing number of data ...