Lenders need to assess financial and non-financial aspects of technology success Especially in today’s market environment, the return on investment on mortgage technology investments is one of the ...

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

As AI systems become more embedded in core business functions, traditional metrics like precision and recall capture only part of the picture. Measuring ROI now requires a holistic lens—one that ...

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ismail Amla More than a ...

LAS VEGAS - Patti Phillips, cofounder and CEO of ROI Institute, looked at the value of investment and how to reposition the return on investment mindset during the HIMSS25 Executive Summit here on ...

Despite challenges, marketers appear to be confident in their ability to measure return on investment (ROI). It varies by geography — but only slightly, judging by a new study from Nielsen titled The ...

Even in the best of times, measuring the return on investment generated by events can be challenging for marketing teams. The conferences, tradeshows, and industry gatherings that provide structure to ...

Alinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI. The ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...