After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold ...

The audience available on the mobile Web is growing rapidly. Consequently, the interest in mobile advertising is growing rapidly. When an agency or advertiser asks about buying advertising on the ...

One more piece of the overall standardization puzzle has been found. It’s the mobile industry’s commitment to marketers and advertisers to create a transparent and consistent business environment for ...

To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

Carriers and Internet service providers will soon face a do-or-die moment for their mobile Internet revenue streams, as increased competition and open networks take away their ability to tightly ...

(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research Mobile Marketing Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...