Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk (TTD) and data marketplace tech vendor Narrative, which announced a new joint product ...

Narrative Entertainment has reported record audience, share and advertising impacts growth in 2023. The independent free-to-air channel group’s portfolio of channels gained its strongest yearly share ...

A massive, first-of-its-kind text analysis study using big data reveals universal narrative structures that have gone under the radar until now. These commonly used narrative arcs create a seemingly ...