There are many projects in Saudi Arabia, most of them ambitious, and many of them designed to disrupt the status quo. One such project is NEOM SC, a soccer club owned by the Public Investment Fund — ...

In 2022, Saudi Arabia announced one of its most ambitious endeavors to date: a sprawling ski resort in the heart of the dry Middle Eastern desert. It would feature ski slopes atop luxury hotel roofs, ...

Saudi Arabia has turned to social media to boost the image of its ambitious desert megacity Neom – but the reception so far suggests the PR blitz is failing to convince. The kingdom's crown prince has ...

The videos from Saudi Arabia’s futuristic urban development project spread quickly across the internet, and almost as quickly started to disappear. At least five influencers who had been posting ...