In what it claims is a major breakthrough in the burgeoning field of so-called neuromrketing research, Nielsen-backed NeuroFocus this morning unveiled a new biometric measurement technology it claims ...

Company's Breakthrough Technology Poised to Revolutionize the Future of Neuromarketing; Endorsed by Leading European Brain-Computer Interaction Consortium NEW YORK, March 21, 2011 /PRNewswire/ -- ...

BERKELEY, Calif., March 16 The tweets flew fast and furious at the famous South By Southwest Music, Film, & Interactive Festival in Austin, Texas when "Listen To Your ...

BERKELEY, California, April 6, 2010 /PRNewswire/ — Are four hundred million Facebook members creating new metrics formarketing to mass audiences? A new study from NeuroFocus, the world's ...

This story was written by Tameka Kee. At GDC, neuroscience-based marketing firm NeuroFocus rolled out NGame, a suite of products that apply brainwave research principals to game design. The idea is to ...

One day, Nielsen will know what you like before you do. The Nielsen Co. has made an investment in NeuroFocus, which applies brainwave research to advertising, programming and messaging. They plan to ...

MUMBAI: NeuroFocus, which works in the area of applying neuroscience to consumer insights, has announced the results of a new study that takes a look at consumer engagement on premium websites.

NeuroFocus, a firm that brings brain research to marketing, today unveiled what it deems “the first dry, wireless headset designed to capture brainwave activity across the full brain.” The device, ...

NEW YORK--(BUSINESS WIRE)--Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of insights and analytics into what consumers watch and buy, announced today that it has acquired 100% of ...

MUMBAI: Nielsen, a global provider of insights and analytics into what consumers watch and buy, has acquired NeuroFocus which works in the area of neurological testing for consumer research. In 2008, ...