Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and others as customers. With a ...

With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...

Deepening Strategic Partnerships As the tournament gradually heats up, there is just over a month left until the final on July 20. To address the growing corporate demand for comprehensive marketing ...

Online-to-Offline (O2O) is a burgeoning marketing strategy in Indonesia, with the potential to bridge trust gaps and drive online and in-store purchases. It also provides micro, small and medium-sized ...

Economic uncertainty is having an impact on holiday retail spending forecasts. The NRF 2013 Holiday Consumer Spending Survey suggests that consumer outlays will rise by only 3.9 percent -- a 2% drop ...

To craft an all-rounded and seamless user experience through online and offline channels, Nespresso adopted mobile as its medium of choice to facilitate cross-channel communication with consumers.

The Internet has revolutionized the way shoppers interact with brands and retailers. We browse, shop, compare product features and pricing — and we’re buying more online every year. Naturally, brands ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

In the year 2019, the conventional definition of ‘retail’ was clearly challenged. On reflection, we witnessed that for a vast and diverse set of Indian consumers, companies adapted to multi-channel ...