Six of Arbitron’s group clients – including the biggest of all, Clear Channel – have told Arbitron what they think the company needs to be doing to improve their confidence in using Portable People ...
With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.
Although Arbitron’s Personal People Meter test in Houston began in January, the audience research firm is replacing all meters in the field. Why? Because daily hardware quality tests built into the ...
Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The successor to PSP 2Meters, PSP Audioware's new PSP TripleMeter contains VU, RMS and PPM meters ...