Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation. Google launched new AI features for Performance Max campaigns. These tools help generate more text ...

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