Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns.

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use.

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

AI Max, Google’s latest AI-powered search campaign feature promises big performance improvements. Still, the decision between AI Max and traditional Search campaigns isn’t as straightforward as the ...