Olivia Rodrigo flaunted several fun looks in a new perfume ad for Lancôme. On Thursday, the brand shared the advertisement video on Instagram. In the caption of the post, the French luxury perfume and ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

Scents that convey warmth, comfort, and coziness with a sprinkle of spice will continue to resonate in 2026. Spicy notes like ...

As a woman, having a wonderful fragrance collection is a major win. One of the best compliments to receive is, “Oh my goodness you smell good. What is that scent?” It doesn’t matter who it’s from, ...

Walk into any beauty forum or scroll through fragrance communities, and you’ll encounter the same buzzword: layering. This isn’t just another fleeting trend—perfume layering has transformed how women ...

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