Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across ...

Perplexity AI, the artificial intelligence startup that has been embroiled in controversy due to accusations of plagiarizing content from media outlets, plans to start running ads on its search app in ...

If there's one thing Squid Game's Lee Jung-jae knows how to do, it's survive high-stakes scenarios. What if, however, the real challenge wasn't dodging red-light-green-light bullets or battling for a ...

Get Out Of Jail Free? We’re in the age of spinoffs. “Young Sheldon,” “How I Met Your Father,” “House of the Dragon” and maybe Google Ad Manager (GAM). Google has spent the past several months helping ...

Perplexity has paused accepting new advertisers as it rethinks how ads fit into its AI search experience, signaling a change in its monetization push. At Advertising Week in New York City, Jessica ...

When every ad impression is carefully bid on and monetized, it’s hard for advertisers to score outsized wins. Mailchimp probably wouldn’t have been able to sponsor the entire Serial podcast, which ...

Perplexity is intensifying competition in the artificial intelligence search market, challenging Alphabet Inc.‘s (NASDAQ:GOOGL) (NASDAQ:GOOG) dominance. Perplexity CEO Aravind Srinivas stated on X ...

In today’s Digest, we discuss Perplexity bidding billions for Chrome, tech firms stepping up ad fraud crackdown, and streamers slashing scripted TV commissions by a quarter. Perplexity has offered ...

In today’s Digest, we discuss OpenX accusing Google of ad auction bias in a new lawsuit, Perplexity being accused of ignoring AI scraping blocks, and the falling number of Brits consuming news through ...

When it comes to internet browsers, most people expect a fair trade-off: fast access to information, a few ads, and, hopefully, a bit of privacy. But with the upcoming Perplexity browser, that balance ...