Place branding enables communities, cities, countries and destinations generally to project their unique features to attract investors, visitors and capital. A well crafted place branding strategy ...

Fireboy DML Ed-Sheeran-assisted ‘Peru’ remix has been tagged the second biggest-selling song of the year by the British singer. The Grammy award-winning singer jumped on YBNL Fireboy’s hit tract, ...

Nigerian singer Fireboy DML brought the 2022 BET Awards stage to life with a brightly lit performance of his fan-favorite song “Peru.” The set marked the first time an Afrobeats artist performed live ...

Ed Sheeran has hopped on a remix of Fireboy DML’s hit “Peru,” which the Nigerian singer released this past summer. The pair also shared the new video for their remix on Christmas Eve. Sheeran ...

When Nigerian musician Fireboy DML thinks of his earliest influences, a few names come to mind. There was Passenger, the English folk/indie band turned solo artist, that led him to fall in love with ...

Place branding enables communities, cities, countries and destinations generally to project their unique features to attract investors, visitors and capital. Fireboy and Ed Sheeran to collaborate on ...

The world has Miami to thank for Fireboy DML’s international smash “Peru.” During a bout of writer’s block in 2021, the Nigeria native booked his first ever trip to the United States. He hit New York.